Like wise, if an actor in the film or a member of the production team has previously been nominated for a prestigious award or even won, this could be included in the promotion. If a film is nominated for an award, it must mean is a considered a well received film so audiences would be more interested in seeing it. Similarly to reviews and positive feedback, if a film is still be advertised during awards season when the team or actors are nominated for awards, the trailers and posters can include these details. This also helps sell the film to its audience as people will see these quotes and rates from.
Once a film has been screened to critics, the promotion team of a film can re-create posters or re-cut trailers to include positive reviews, ratings, feedback and recommendations. If the film has a small cast, then only the main actors are on the poster, but if the film has a well known cast, then usually all of the big names are on the poster to sell the film. The actors of the film are listed either at the top or bottom of the poster, or at random points of the poster if the film genre can get away with random arrangements. If it is a big name director/producer, then the name is big on the poster, if not then it is still visible but not as obvious. big name directors like Steven Spielberg or producers like Tim Burton). Usually the director and producer of the film is displayed, especially if the director and producers are well known and are the main selling point of the film (eg. There are a few expectations of this when it comes to teaser posters (when the film hasn’t been made yet but the film has already generated a lot of talk) or because the film is so well known, that it doesn’t need the title Images on posters portray the narrative of the film, so they have to be clear.įilm posters nearly always have the film’s title on it, because if not, no one will know what the film is called and wouldn't be able to find out more information. These can be either stills from the film, character shots but they always contain some type of iconography to reveal the film’s genre and something about the film. There could be reviews or titles of other films that the company has madeįilm posters always contain a main image which is what audiences, passer- by and people see when the poster catches their eye.Information on the Directors and Production Company is often displayed in a billing block at the bottom of the poster.There is usually an indication of when the film is being released – either a date or ‘Coming Soon’, although they are sometimes less specific, for example they might say ‘In Cinemas This Summer’.The poster should be designed to attract the largest audience possible.The title is displayed in a large, eye-catching font.There must be a focal picture that will draw in the audiences eye.If the genre is not clearly shown on the poster, there could be a risk of losing the potential audiences interest. Icons have an important role in film posters as audiences want to be able identify the genre of the film by the poster to determine if they would be interested in actually watching the film. Because film posters area physical thing, there is no limit on where they can advertise films.Ī poster would need to be eye-catching in order to catch people's eye, the aim is to get a large audience to watch the film and therefore the fact that the poster can create attention will result in a larger amount of people being interested in the film. Posters within the film industry can be used to promote the film in number of different ways and places common places for film posters include: billboards, bus stops, on buses, underground stations and around cinemas to publicise future releases. Film posters are a form of promotion just like a film trailer, they are a physical piece so can be used in far more places unlike a film trailer.
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